Should a Small Tax Firm (Or Any Small Business) Pretend to Be Bigger than They Are?

In this article, the author, an entrepreneur, encourages small businesses to look bigger than they really are. I agree with some of the ideas (niche marketing, professional-looking website and using a mailing address that is not your home address even if you’re home-based). And I’m skeptical of other ideas (pretending to have multiple physical locations).

My business is still relatively small, and I am based out of a home office, so this is actually a topic I think about a lot. My thought is: I don’t think niche marketing, a professional-looking website and a professional mailing address is really “pretending” to be bigger than you really are. It’s called being professional.

Pretending to be bigger than you really are would be, to use me as an example: me telling a large corporation “Sure, I can handle the payroll for your 200-employee operation, and yes, I can maintain your MAS-90 internal accounting software and prepare your complex GAAP-based financial statements. No problem!”

In other words, I don’t want to pretend to be bigger than I really am. But I do want to be professional.

Look, I am home-based. I am still a small-time operator in the grand scheme of things compared to a lot of other firms. But it’s vital that I not give off a”home-based, small-time operator” vibe. I do that by acting professional in everything I do, not by pretending to be something I’m not.

(Hat tip to Dawn Mentzer at the Insatiable Solopreneur blog for tipping me off to this article.)

“This blog post, along with comments that may follow, should not be considered tax advice. Before you make final tax or financial decisions, please secure a professional tax advisor to give you advice about your unique situation. To secure Jason as your accountant, please click on the ‘Services’ link at the top of the page.”

2 Responses to “Should a Small Tax Firm (Or Any Small Business) Pretend to Be Bigger than They Are?”

  1. Dawn Mentzer September 25, 2012 at 9:45 pm #

    I think you’re right on target, Jason! Having a professional presence online isn’t showing delusions or giving illusions of grandeur – it’s simply being professional. And that’s what clients want and need. Someone who can do the job well. Someone who they can count on. Someone who delivers on promises.

    In fact, I think in many cases, being small is an advantage. As solopreneurs, I believe we have a greater capacity to make sincere connections and build stronger relationships with clients. Clients don’t just see us as “a brand,” they see us as likable people who they want to do business with.

    Great perspective!

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